Holmegaard Glassworks. A unique glass brand launched by the danish Countess Henriette Danneskiold-Samsøe in 1825.
Challenge
The brand had a somewhat “old and tired” perception among the next generation customers and was often bypassed in favor of more modern and vibrant glass brands.
Solution
Based on Holmegaards three brand pillars, I developed several creative campaigns, focusing on a more contemporary Scandinavian design style.
Campaign elements
Landingpage
Instagram posts and stories
Lifestyle images
New graphic direction and style
Newsletter templates
Magazine ads
Third-party content packages (webshop and print material)
PR visual content
Concept text - including a new tone of voice
Holmegaard Campaign images for the SS20 product launches. Focus on a more modern style, playfulness, craftsmanship, and joy.
Understanding and appreciating what true craftsmanship means. It may take a few minutes to create a mouthblown glass, but it takes many years to truly master.
