Kay Bojesen was a playful soul. We wanted to develop an entirely new product category - targeted at the next generation of Kay Bojesen fans.
Make it stand out.
Babies were not only a new category for Kay Bojesen. It was a matter of entering an entirely new market - where the brand had minimal experience. I worked closely with the very talented design agency, eTypes, and together, we developed a strong and playful identity.
The Kay Bojesen Babies CVI was used across all customer touchpoints from packaging, posters, and instore display to a website, SoMe content, and newsletters.
