Kähler - a 180 years old love story

Rosendahl Design Group acquired Kähler in 2019, and only a handful of employees continued in the new setup. It was time to reboot, not only the product portfolio but everything from communication and marketing to eCommerce and storytelling.

Don't just tell it - show it… and seed it

I have created many videos throughout the year - always with a clear objective and a goal to bring the audience closer to the most important stories. But a video is only half the story. You need to activate it the right way - to reach the results you want.

A 180 years anniversary

Kähler was turning 180 years old, and we wanted to celebrate it. I developed a nationwide campaign that tapped into the iconic shapes of Kähler and its diversity. Digital and in-store activation included "Vote 'n Win" which gave us a unique marketing insight into the customer's preferences in different regions. This insight was again used to develop more targeted campaigns.

Landingpage, Magazine ads, In-store displays, shoppingbags and anniversary posters, Online banners, Instagram posts, newsletters, animations, and even the Kähler logo was replaced (with a heart) for a brief moment to celebrate the anniversary - and love for great design.