High impact 360°
launch concepts
I have vast experience in launching new products and services with a high impact on the key target group. I create concepts that can be executed across multiple touchpoints, before, during, and after the launch.
Headphone launch with YellowLounge in London shared via live broadcasted to B&O PLAY fans and followers.
Numerous Normann Copenhagen launches, Woofy (the white plastic dog in the picture), Take Off Plane, Soulland, B&B Italia, Aarstiderne, and Maison Martin Margiela perfume launch in Denmark.
Lakrids by Bülow, Love variants, release party, Bærries, Christmas, 10th anniversary, etc.
“Woofy around the world”
The challenge was to turn a small plastic dog into a global phenomenon - with a minimum of budget. I did this using the highly motivated Normann Copenhagen sales team, who brought the dog along. We documented everything and shared it with the fast-growing Woofy community.
Australia Barcelona Bruxelles California Canada China Copenhagen Cuba Egypt Firenze Germany Greenland Helsinki Italy London Miami Milan Monaco Napoli New York Paris Rome Roskilde Festival Scotland South Africa Stockholm Thailand Tokyo.
…and in case you do not know Woofy, its a small plastic dog that hides your computer, printer, and lamp cables.
