I build, strengthen, and expand brands through strong concepts, powerful campaigns, and engaging communication. Founder of the AI content agency, Scenes.dk Michael RyingBrand, Concept, Creative & AI. B&O PLAY by Bang & Olufsen – Birth of a brand Lakrids by Bülow – from local to global brand Holmegaard – Creating a crystal clear image Arne Jacobsen – Awakening and repositioning of an design Icon JUNA – A complete brand makeover Kay Bojesen – Building digital awareness of a small cutie Kay Bojesen – Giving birth to a new category and making it grow. Kähler - keeping a 180 years old brand vibrant Campaigns and launches with a powerful impact Lyngby Porcelæn – embracing a new design direction Previous work experience and awards. GUBI - celebrating the luxury of living life Management - team growth and success